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ANZAC
REWIND PACKAGING DESIGN
The UNIBIC ANZAC Biscuit brand has been a household favorite since its launch in 1999, had lost its shelf impact over time and required a packaging redesign to regain its visibility. Positioned on the lower shelves in both Coles and Woolworths stores, the packaging was often obscured by shadows, making it difficult for customers to notice. To address this, I revitalized the packaging by incorporating bold red, gold, and white bands at the top and bottom of the pack, creating an eye-catching contrast that immediately drew attention and enhanced shelf presence. Additionally, I developed a comprehensive style guide to ensure consistent brand application across all consumer touchpoints, reinforcing brand identity and recognition. |
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