HOOVER
PACKAGING . PRODUCT MANUAL

Godfreys, holding exclusive rights to Hoover branded products, I was tasked me with designing packaging for a range of new and updated Hoover products. My goal was to create a cohesive, visually striking packaging style that reinforced brand recognition and communicated the product's premium quality at a glance. This project required close collaboration with overseas and in-house suppliers, content specialists, and external marketing agencies to ensure consistency and alignment across all elements. In addition to the packaging, I developed product manuals, ensuring the user experience extended seamlessly from the store shelf to the home, enhancing both brand perception and consumer confidence.