MAXI-COSI
POP . SOCIAL MEDIA . RETAILER WEBSITE BANNERS
INFORMATION REFERENCE SHEET . INFOGRAPHICS

Maxi-Cosi, a premium brand specialising in baby travel products and accessories, I created compelling visual assets that effectively communicated the brand’s high quality and safety standards. I was responsible for producing a wide range of point-of-purchase collateral, including eye-catching in-store banners and signage that enhanced product visibility across all retail partners.

I followed a design process, starting with thorough research on brand guidelines and target audience preferences, ensuring each piece aligned with Maxi-Cosi’s premium image. My role extended to designing engaging social media posts that drove customer interaction and reinforced brand messaging across digital platforms.

Additionally, I collaborated closely with individual retailers to produce custom signage tailored to their specific store layouts. This included creating impactful external window displays, interior wall graphics, and product showcase areas that highlighted the Maxi-Cosi range. Each design element was carefully crafted to maintain consistency while enhancing the customer experience, ultimately increasing brand awareness and driving in-store sales.