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RSL - RETURNED AND SEVICES LEAGUE OF AUSTRALIA
PACKAGING DESIGN . BROCHURE INSERT . SFP CARTON DESIGN
In the biscuit packaging design project, I crafted a visually compelling and strategically designed packaging solution that elevated the brand's product presentation. This process involved creating an engaging layout, selecting typography that reflected the brand's tone, and developing visual elements that emphasized the product's key attributes—flavor, quality, and brand identity. My approach ensured the design was not only eye-catching but also functional, optimizing the consumer experience with clarity and appeal. By integrating consistent branding across the product line, I reinforced brand recognition while ensuring the packaging stood out on crowded shelves. The final design successfully adhered to brand guidelines and product specifications, positioning the product for increased market visibility and consumer engagement. |
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